Well, let's first begin with what it doesn't mean. It does not mean that we design plain or cheap looking Web sites. It does not mean that your web site will look like a 10 year old designed it. It does not mean that your web site won't be loaded with wonderful information and attractive graphics.

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Now that we have that out of the way, let's look at the reasons why a simple web site is a better web site First of all, a simple web site design is one that is easy for users to navigate. Many Web sites. look great but if you can't find your way around the site then what's the point? Usability is one of our primary concerns and keeping navigation simple is a key factor. You would probably be surprised by just how many design firms overlook this critical issue. Another important aspect of our strategy is search engine optimization. Search engines have evolved considerably over the last few years but they still have trouble with poorly designed and complex sites. We keep your HTML code clean and efficient in order to allow search engines to easily index your pages and rank as highly as possible. This also results in pages that load quickly.

Visitors and potential customers will really appreciate this. In fact, many reports suggest that visitors will leave a web site immediately if it takes to long to load. Simple is also comfortable to most people. The more comfortable your visitors are the more likely they are to come back or to purchase from your web site Confusing your visitors with complex or poorly designed pages is the last thing you want to do.

We also advocate not using Flash anywhere on your web site for any reason. It is completely unnecessary and simply presents a barrier to some users who have not downloaded the plugin. We believe that anything that can be accomplished using Flash can be done in an alternative way without alienating any potential visitors. A simple web site may not be the "coolest" web site around but it will be the most effective. If your just out to impress people with your site then your best off looking elsewhere. However, if you are looking for a web site to make money or acquire new clients then we can offer you a wonderful yet simple web site design that will meet your needs.